i joined to fix an activation crisis. 40% of users never opened the app. only 10% came back for a third assessment. the core tension: enterprises needed employees assessed to build skills intelligence, but people don't love being assessed — especially when they're not sure where the data goes.

in five months: redesigned onboarding, built nudge sequences, ran user research across cs and enterprise users, restructured how the team prototyped (whole team ideating with AI tools, designer polishing rather than creating from scratch). activation went from 30% to 50%.

workera restructured. the work shipped. the questions it left unanswered became → daily.