when i joined, the company had no product. it had clients, engineers, and a ceo with a vision — but the day-to-day was service work: csvs, custom integrations, one-off decks. smart people doing unsustainable things.

i was the first product hire. no roadmap, no process, no structure. i started by building those before building anything else — sprints, syncs, cross-functional relationships, a working layer between the ceo's vision and what engineering could actually ship. got CS a yes/no framework for what to sell. got sales something they could show.

the vision took shape through interviews, market research, and a lot of back-and-forth with stakeholders. what emerged: a full-stack, multi-modal AI campaign platform — combining something like braze and hightouch, purpose-built for healthcare. we confirmed it with early design partners, decomposed it into parts, and started building.

the first real product was a population analytics dashboard. a concrete, shippable thing that closed a real pain point without needing the entire platform to exist first. then came the health data engine, smart cohorts, journey builder, spend optimization, content studio.

in parallel, i made a separate bet: voice. the rest of the platform required clients to hand over significant data early on — and i'd seen that create friction before relationships were warm enough. voice needed less to get started. i found one engineer, and we built from the foundation up: tts, stt, orchestration, prompts, functions, RAG, evals. recorded demos for different use cases. handed them to sales to see what stuck.

it stuck. we expanded the voice team, brought in a clinical consultant for prompts and evals, and started closing contracts.